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The Oil Sands Of Alberta
2006-01-22, CBS News
http://www.cbsnews.com/stories/2006/01/20/60minutes/main1225184.shtml

There’s an oil boom going on right now. Not in Saudi Arabia or Kuwait or any of those places, but...in Alberta, Canada. The oilmen up there are...digging up dirt -- dirt that is saturated with oil. They’re called oil sands, and if you’ve never heard of them then you’re in for a big surprise because the reserves are so vast in the province of Alberta that they will help solve America’s energy needs for the next century. Within a few years, the oil sands are likely to become more important to the United States than all the oil that comes to us from Saudi Arabia. There are 175 billion barrels of proven oil reserves here. That’s second to Saudi Arabia’s 260 billion but it’s only what companies can get with today’s technology. The estimate of how many more barrels of oil are buried deeper underground is staggering. "We know there’s much, much more there. The total estimates could be two trillion or even higher," says Clive Mather, Shell's Canada chief. "This is a very, very big resource." Very big? That’s eight times the amount of reserves in Saudi Arabia.

Note: For those who fear oil shortages and an energy crisis, here's yet another example of huge, untapped energy reserves. For many other, cleaner options, see http://www.WantToKnow.info/newenergyinformation

Forecaster leaves job to pursue weather theories
2005-09-23, Idaho State Journal
http://www.journalnet.com/articles/2005/09/23/news/local/news05.txt

Scott Stevens is...the face of the weather at KPVI News Channel 6. The Pocatello native made his final Channel 6 forecast Thursday night, leaving a job he's held for nine years in order to pursue his weather theories on a full-time basis. Since Katrina, Stevens has been in newspapers across the country. On Wednesday, Stevens was interviewed by Fox News firebrand Bill O'Reilly. Stevens said he received 30 requests to do radio interviews on Thursday alone. Although the theories espoused by Stevens - scalar weapons, global dimming - are definitely on the scientific fringe today, there are thousands of Web sites that mention such phenomena. "The Soviets boasted of their geoengineering capabilities; these impressive accomplishments must be taken at face value simply because we are observing weather events that simply have never occurred before, never!" Stevens wrote on his Web site. To learn more about Stevens and his thoughts on manipulated weather, check out his Web site at www.weatherwars.info, or go to www.journalnet.com/articles/2005/03/06/opinion/opinion04.txt.

Cold-war device used to cause Katrina?
2005-09-20, USA Today/Associated Press
http://www.usatoday.com/weather/climate/2005-09-20-wacky-weatherman_x.htm

An Idaho weatherman says Japan's Yakuza mafia used a Russian-made electromagnetic generator to cause Hurricane Katrina in a bid to avenge itself for the Hiroshima atom bomb attack. Meteorologist Scott Stevens, a nine-year veteran of KPVI-TV in Pocatello, said he was struggling to forecast weather patterns starting in 1998 when he discovered the theory on the Internet. It's now detailed on Stevens' website, www.weatherwars.info. Stevens...says a little-known oversight in physical laws makes it possible to create and control storms -- especially if you're armed with the Cold War-era weapon said to have been made by the Russians in 1976. Stevens' bosses at KPVI-TV say their employee can think and say what he wants as long as he keeps the station out of the debate and acknowledges that his views are his own opinion. Bill Fouch, KPVI's general manager, said. "He's very knowledgeable about weather, and he's very popular."

Note: Former U.S. Secretary of Defense William S. Cohen in a 1997 news briefing stated: "Others are engaging even in an eco-type of terrorism whereby they can alter the climate, set off earthquakes, volcanoes remotely through the use of electromagnetic waves." To verify this quote on the U.S. Department of Defense website, click here. If terrorist organizations have the capability to set off earthquakes and other major natural disasters, do you think huge military research laboratories might have some of the same capabilities? For more, click here and here.

Freezing gas prices
2005-05-25, NBC Oklahoma City
http://www.kfor.com/Global/story.asp?s=3390503

There is a man who fills up his tank once every two months. One tank of gas, literally, lasts him two months. He is freezing the price of gas by freezing something else. David Hutchison is a Cryogenics expert. He built this Cryo-Process himself. A few years ago he began an experiment on his hybrid Honda, freezing the engine components. The results were a fuel-efficiency dream. A hybrid Honda typically gets really great gas mileage anyway, around 50 miles to the gallon, but David Hutchison's cryogenically tempered engine has been known to get close to 120 miles a gallon. Racers have picked up on David's trick of cryogenically freezing car parts. It is now widely accepted among NASCAR and Indy-car racers.

Note: Why isn't this front-page headlines with rapid development for use by us all?

100 MPG Car Heralded by London Times in 2002 - Where is it now?
2004-12-02, WantToKnow.info/London Times
http://www.WantToKnow.info/carmileage

Note: The Toyota Eco Spirit was the talk of the fuel economy car industry in 2002. At over 100 MPG and with the lowest exhaust emissions and a very reasonable sticker price, the Eco Spirit's debut was widely anticipated (see London Times article). Now, over two years later, what happened to it? If you do an Internet search, you will find that Toyota decided not to be move forward with it. Why in these times of soaring oil prices would they not rush this car into mass production?

Midwest Oil fined for selling gas too cheaply
2006-02-24, Star Tribune (Leading newspaper of Minneapolis-St. Paul)
http://www.startribune.com/535/story/267143.html

The Minnesota Commerce Department on Thursday announced plans to fine a gas station chain $140,000 for repeatedly selling gas below the state's legal minimum price. The fine against Midwest Oil of Minnesota is twice as large as any imposed on a company since 2001, when the state established a formula based on wholesale prices, fees and taxes to determine a daily floor for gas prices. The price law was intended to prevent large oil companies from driving smaller competitors out of business, but some critics argue it fails to protect consumers. According to the Commerce Department, the Midwest-owned stations in Anoka, Oakdale and Albert Lea sold gas below the minimum price on 293 days in 2005. Kevin Murphy, deputy commissioner of the department, called the violations "willful, continuing, and egregious and warrant a substantial penalty."

Zenn and the art of small, electric vehicles
2008-08-15, MSNBC/Forbes Autos
http://www.msnbc.msn.com/id/26140663

It might sound surprising, but all-electric vehicles are already on American roads. They just haven't quite made it to the highway yet. A growing cottage industry of Neighborhood Electric Vehicle [NEV] manufacturers is spurring the development of cars like the Zenn, which has reached a state of vehicular enlightenment so advanced it doesn't even need a tail pipe. "We saw this car in May of '06, and all of us were just freaking out: 'Finally, a car!'" said Steve Mayeda, sales manager at Seattle-based MC Electric Vehicles, which sells 30 percent of Zenn's U.S. inventory, in addition to electric vehicles made by Columbia, Canadian EV, E-Ride and Miles. "Zenn was the first neighborhood electric car that actually looked and felt and drove like a real car. Everything else before that was either a converted golf cart or a car that was built from the ground up." NEVs are silent, have no tailpipe emissions (or tailpipes, for that matter) and plug into electrical outlets like vacuum cleaners. They come in two varieties: Low-Speed Electric Vehicles, which have a top speed of about 25 miles per hour and are restricted to roads where the speed limit is 35 miles per hour or less; and Medium-Speed Electric Vehicles, which reach 35 mph and are allowed on roads with a posted speed of up to 45 mph. They're exempt from federal safety regulations that mandate impact-absorbing bumpers and airbags. But to be street legal, NEVs must have three-point seat belts, windshields with wipers, headlights, brake lights, rearview mirrors and turn signals.

Note: Note: For a fun, six-minute video demonstration of the Zenn, click here.

Dealer ... says tactics used by Shell are unfair to operators
2007-05-10, San Francisco Chronicle (San Francisco's leading newspaper)
http://sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/05/10/MNGUKPOGKJ1.DTL

At Bob Oyster's Shell station ... putting the price way up over $4 a gallon isn't about making a profit. It's about making a statement to a multinational corporation. After Shell forced him to pay higher prices for gas in San Francisco and jacked up his rent, Oyster says, he decided to fight back. Far from making a huge profit, Oyster is going out of business. He has operated the Shell station at Sixth and Harrison for 22 years, but he's walking away from it at the end of the month. "I'm getting nothing for the station,'' he says. At a time when the oil companies are posting record profits, the little guys are struggling to stay in business. And many, like Oyster, are giving up the fight. "The dealer can no longer be competitive,'' says Dennis DeCota, executive director of the California Service Station and Automotive Repair Association. "The companies are squeezing these guys out. It's just wrong.'' Oyster says his rent has gone up exponentially. Fifteen years ago it was $1,000 a month. Then it went to $6,000, then $8,000. This year Shell came back with a demand of $13,000. DeCota and Oyster see [a] sinister motive: If the dealers like them leave, a company like Shell can run its stations with its own employees and set its own pump prices. "That way they really are controlling it from the well head to the gas pump,'' says DeCota. While the price per gallon gets all the attention, Oyster says the little secret of independent dealers is that, like movie theater operators, they make their profit on the extras -- snacks, drinks and other items.

Note: When the big oil boys supposedly believe in the "trickle down" theory, why are they not sharing any of their huge profits with their dealers? And why is there so little reporting on the arbitrary raising of gas prices?

Fastest Train in the World Hits France
2007-04-03, ABC News
http://abcnews.go.com/International/story?id=3004116

France's famous high-speed train, the TGV, broke its 17-year-old world speed record today when it hit a top speed of 357.2 mph. Another French train held the previous rail train record, set in 1990, of 320.2 mph. Normal TGV trains have a cruising speed of 186 mph. Japan holds the absolute speed record for a train, with its magnetically levitated Maglev train that floats over a guideway on a magnetic field without ever touching the track. The Maglev set a record of 361 mph in 2003.

Note: A CNN report states that the fastest train in the U.S. is the Acela, with a top speed of 150 mph. The same report notes "the top speed for most passenger trains outside the Northeast Corridor ... is 79 mph." Another CNN article comments "Japan's Shinkansen trains, introduced just before the 1964 Tokyo Olympics, regularly hit 186 mph." Why are American trains so backward compared to the rest of the world? Could it have anything to do with oil? For more, click here.

Exxon Mobil Posts New Record for Profit
2005-10-27, ABC/Associated Press
http://abcnews.go.com/Business/wireStory?id=1255549

Exxon Mobil Corp. had a quarter for the record books. The world's largest publicly traded oil company said Thursday high oil and natural-gas prices helped its third-quarter profit surge almost 75 percent to $9.92 billion, the largest quarterly profit for a U.S. company ever, and it was the first to ring up more than $100 billion in quarterly sales. The hurricanes slashed Exxon Mobil's U.S. production volumes by 50,000 barrels of oil equivalent per day, down nearly 5 percent year-over-year, costing the company $45 million before taxes. The company said total daily production slipped to 2.45 million barrels of oil equivalent from 2.51 million barrels.

Note: Isn't it amazing that though oil production fell, and though we all are paying much higher gas prices, Exxon Mobil earned the largest profits ever in the same quarter as Hurricane Katrina? Wouldn't it be nice if during a national catastrophe the oil companies were willing to drop their prices and suffer a little with the rest of us?

On different wavelengths over EMFs
2010-02-15, Los Angeles Times
http://www.latimes.com/features/health/la-he-electromagnetic15-2010feb15,0,33...

Three years ago, at the age of 48, Camilla Rees had to leave her apartment in downtown San Francisco. Not because of the rent, she says, but because of the radiation. Her personal radiation meter -- yes, such things exist -- spiked after a lawyer couple moved in next door. Rees says she quickly lost her ability to think clearly. "I was unfocused, as if I had suddenly come down with ADHD. I would wake up dizzy in the morning. I'd collapse to the floor. I had to leave to escape that nightmare." Rees asked the neighbors if they had installed a new Wi-Fi router, and sure enough they had, on the wall near Rees' bed. Since then, Rees, a former investment banker, has been on a crusade against low-level electromagnetic fields, or EMFs, of all types, including the microwave radiation that flows from cellphones and cellphone towers. She co-wrote the 2009 book Public Health SOS: The Shadow Side of the Wireless Revolution, one of many recent books to warn against the dangers of EMFs, and founded the website electromagnetichealth.org.

Note: For many key reports from major media sources on health issues, click here.

One quarter of US grain crops fed to cars - not people, new figures show
2010-01-22, The Guardian (One of the UK's leading newspapers)
http://www.guardian.co.uk/environment/2010/jan/22/quarter-us-grain-biofuels-food

One-quarter of all the maize and other grain crops grown in the US now ends up as biofuel in cars rather than being used to feed people, according to new analysis which suggests that the biofuel revolution launched by former President George Bush in 2007 is impacting on world food supplies. The 2009 figures from the US Department of Agriculture shows ethanol production rising to record levels driven by farm subsidies and laws which require vehicles to use increasing amounts of biofuels. "The grain grown to produce fuel in the US [in 2009] was enough to feed 330 million people for one year at average world consumption levels," said Lester Brown, the director of the Earth Policy Institute, a Washington thinktank ithat conducted the analysis. According to Brown, the growing demand for US ethanol derived from grains helped to push world grain prices to record highs between late 2006 and 2008. In 2008, the Guardian revealed a secret World Bank report that concluded that the drive for biofuels by American and European governments had pushed up food prices by 75%, in stark contrast to US claims that prices had risen only 2-3% as a result. Since then, the number of hungry people in the world has increased to over 1 billion people, according to the UN's World Food programme.

Can the Military Find the Answer to Alternative Energy?
2009-07-23, BusinessWeek magazine
http://www.businessweek.com/magazine/content/09_31/b4141032537895.htm

The big drive to create a viable alternative-energy future — by Detroit, multinationals such as IBM and BP, and Silicon Valley startups — is well-known. But there's another serious player in this sphere: the U.S. military, and especially DARPA [the Defense Advanced Research Projects Agency]. Created at the height of the Cold War to bolster U.S. military technology following the Soviet Union's Sputnik satellite launch, the agency has a long history of innovation. Most famously, DARPA's researchers first linked together computers at four locations in the early 1960s to form the ARPANET, a computer network for researchers that was the core of what eventually grew into the Internet. Other breakthroughs have helped lead to the commercial development of semiconductors, GPS, and UNIX, the widely used computer operating system. Can DARPA now score another double success by changing how both the military and civilian worlds consume and produce energy? DARPA's first goal is always to magnify the might of the U.S. armed forces. That's why Arlington (Va.)-based DARPA is devoting an estimated $100 million of its $3 billion annual budget to alternative energy. DARPA describes itself as an incubator of long-shot technologies too risky for almost anyone else to take on. The agency operates by issuing challenges to companies that are so tough they are called "DARPA-hard." Typically, DARPA requires contractors to come up with solutions that are orders of magnitude superior to current technology. In addition to spurring the development of palm-size fuel cells, DARPA has contracted with companies to miniaturize solar cells that would supplant the need for generators.

Bid to classify cloud formation
2009-06-02, BBC News
http://news.bbc.co.uk/2/hi/uk_news/england/somerset/8077787.stm

A cloudspotter from Somerset believes he has identified a new type of cloud. Gavin Pretor-Pinney, from Somerton, who also founded the Cloud Appreciation Society, wants recognition for what he has named the asperatus cloud. He said: "It looks quite violent - as if you are looking up from underneath the turbulent surface of the sea." Weather forecaster Michael Fish told BBC Radio 4's Today programme he thinks it is caused by a mixing of two air masses or the bottom of a storm cloud. Mr Pretor-Pinney, who wrote the Cloudspotter's Guide ... asked his cousin - who is a Latin teacher - for a word that means choppy or turbulent that is used to describe the sea to name the cloud after. "Asperatus comes from the Latin verb aspero meaning 'to roughen up' or 'agitate'," he said. "It was used by the poet Virgil to describe the surface of a choppy sea." Mr Fish said he was "quite amazed" by pictures showing clouds fitting Mr Pretor-Pinney's asperatus description. “There has been no change to the classifications of clouds since 1953 and maybe this should be considered now. I can offer two explanations - they are either the mixing of two air masses - very warm humid air and and very cold dry air and it is like oil and water - it doesn't mix. These clouds could be formed at the boundary of these two air masses. Or ... they could be the turbulent underbelly of one of the huge thunder clouds." Mr Pretor-Pinney said the pictures were sent in by cloud society members from all over the world and some of them said there was no storm activity or heavy precipitation in the area at the time.

Note: How strange that a new type of cloud is now appearing. What changes could be causing this new formation? For more photos of these most unusual new clouds, click here. Or visit the Cloud Appreciation Society, founded by Mr. Pretor-Pinney.

New virus-built battery could power cars, electronic devices
2009-04-02, MIT News
http://web.mit.edu/newsoffice/2009/virus-battery-0402.html

For the first time, MIT researchers have shown they can genetically engineer viruses to build both the positively and negatively charged ends of a lithium-ion battery. The new virus-produced batteries have the same energy capacity and power performance as state-of-the-art rechargeable batteries being considered to power plug-in hybrid cars, and they could also be used to power a range of personal electronic devices, said Angela Belcher, the MIT materials scientist who led the research team. The new batteries ... could be manufactured with a cheap and environmentally benign process: The synthesis takes place at and below room temperature and requires no harmful organic solvents, and the materials that go into the battery are non-toxic. In a traditional lithium-ion battery, lithium ions flow between a negatively charged anode, usually graphite, and the positively charged cathode, usually cobalt oxide or lithium iron phosphate. Three years ago, an MIT team led by Belcher reported that it had engineered viruses that could build an anode by coating themselves with cobalt oxide and gold and self-assembling to form a nanowire. In the latest work, the team focused on building a highly powerful cathode to pair up with the anode. Cathodes are more difficult to build than anodes because they must be highly conducting to be a fast electrode. Most candidate materials for cathodes are highly insulating (non-conductive). To achieve that, the researchers ... genetically engineered viruses that first coat themselves with iron phosphate, then grab hold of carbon nanotubes to create a network of highly conductive material.

Note: For many reports from major media sources on promising new energy technologies, click here.

Electric car for the masses to be made in Southern California
2008-04-22, Los Angeles Times
http://www.latimes.com/news/science/environment/la-fi-think22apr22,1,4269330....

Norwegian automaker Think Global said Monday it planned to sell low-priced electric cars to the masses and will introduce its first models in the U.S. by the end of next year. The battery-powered Think City will be able to travel up to 110 miles on a single charge, with a top speed of about 65 mph, the company said. It will be priced below $25,000. Oslo-based Think said venture capital firms RockPort Capital Partners and Kleiner, Perkins, Caufield & Byers had made investments to fund its entry into the U.S. under the auspices of Think North America. "This is not a toy," said Wilber James, RockPort managing partner. "This is a serious car that we expect to sell." Although technology for electric cars has been advancing -- and consumer interest has been rising amid growing concern over gasoline prices and greenhouse gases -- few vehicles have come to market. Last month, San Carlos, Calif.-based Tesla Motors began production of its Roadster, an electric vehicle that costs $100,000. The Think City "is a mass-market vehicle," said Kleiner managing partner Ray Lane, dismissing comparisons to the Roadster. Tesla's car is being produced in relatively small numbers, with roughly 300 expected by the end of this year. "Our desire is to be selling 30-40-50,000 of these cars in a couple of years." Think Chief Executive Jan-Olaf Willums said the company would bring test vehicles to the U.S. in the coming months. The Think City runs on sodium batteries, but future versions could use lithium ion batteries, Willums said. The Think City, a two-seater that can be fitted with two additional seats for children, has a mostly plastic exterior and is 95% recyclable. Willums said a convertible was in development. "Women want to buy it immediately," he said.

Note: For many exciting reports on new auto and energy developments from major media sources, click here.

2008 Tata Nano Is the $2500 Car That Might Change the World
2008-01-10, Popular Mechanics
http://www.popularmechanics.com/automotive/new_cars/4244226.html

Fireworks blossomed on giant video screens, the 2001: A Space Odyssey theme reached its brassy peak, and the world’s most affordable car—the $2500 Tata Nano—rolled out onto the stage. Ratan Tata, chairman of the Tata Group, parked and got out as hundreds of camera flashes speckled the darkened convention hall. Here at the 2008 AutoExpo in India, the Nano’s debut was about much more than a car. The Nano, many tradeshow attendees seemed to believe, would transform the country and then, maybe, the world. The Nano looked underwhelming, [like] a golf cart crossed with a jelly bean. Its journey onto the stage and into history was powered by a 2-cylinder, 33-hp engine, and the spec sheet is best given as what the car has not: no air conditioning, no radio, no power steering, no sun visors. But it carries four people, gets 50 mpg, and costs less than a trendy motor scooter. The Nano is no solution to the traffic problem in big [Indian] cities; a prominent Indian environmentalist called the prospect of these ultra-affordable vehicles flooding the roads a “nightmare.” But the Nano represents both national pride about India’s ingenuity and the promise that the benefits of middle-class life will reach more people. “What can you get for $2500 in the U.S.?” a young man ... asked. “You can’t carry your family for $2500 in a [new] car. But in India we have done this.” His friend, Rajesh Relia, agreed. He makes 6000 rupees a month, about $150. He doesn’t own a car, and carries his family of four, dangerously and cumbersomely, on a motor scooter. The Nano is a car he can actually afford, and he said he will buy one as soon as it becomes available in late 2008. “This is my dream,” he said, beaming toward the stage. “I am very happy today.”

How this 12inch miracle tube could halve heating bills
2007-09-15, Daily Mail (U.K.)
http://www.dailymail.co.uk/pages/live/articles/technology/technology.html?in_...

It sounds too good to be true - not to mention the fact that it violates almost every known law of physics. But British scientists claim they have invented a revolutionary device that seems to 'create' energy from virtually nothing. Their so-called thermal energy cell could soon be fitted into ordinary homes, halving domestic heating bills and making a major contribution towards cutting carbon emissions. Even the makers of the device are at a loss to explain exactly how it works - but sceptical independent scientists carried out their own tests and discovered that the 12in x 2in tube really does produce far more heat energy than the electrical energy put in. The device seems to break the fundamental physical law that energy cannot be created from nothing - but researchers believe it taps into a previously unrecognised source of energy, stored at a sub-atomic level within the hydrogen atoms in water. The system - developed by scientists at a firm called Ecowatts [a holding of Gardner Watts] - involves passing an electrical current through a mixture of water, potassium carbonate [potash] and a secret liquid catalyst, based on chrome. This creates a reaction that releases an incredible amount of energy compared to that put in. If the reaction takes place in a unit surrounded by water, the liquid heats up, which could form the basis for a household heating system. If the technology can be developed on a domestic scale, it means consumers will need much less energy for heating and hot water - creating smaller bills and fewer greenhouse gases. The device has taken ten years of painstaking work by a small team at Ecowatts' ... laboratory, and bosses predict a household version of their device will be ready to go on sale within the next 18 months.

Note: For an abundance of reliable reports on amazing new energy developments, click here.

Have you driven a Fjord lately?
2007-07-31, Business 2.0 magazine
http://money.cnn.com/magazines/business2/business2_archive/2007/08/01/1001388...

Three pinstriped London investors stand outside an electric car factory in the green fields of the Norwegian countryside, waiting their turns to test-drive a stylish two-seater called the Think City. But first, Think CEO Jan-Olaf Willums takes the wheel. [He] turns the ignition, and the stub-nosed coupe silently rolls toward an open stretch of pavement. Suddenly he punches the pedal, and the car takes off like a shot, the AC motor instantaneously transferring power to the wheels. The only sound is the squealing of tires as Willums throws the little car into a tight turn and barrels back toward his startled guests. Did someone kill the electric car? You wouldn't know it on this bright May morning in Scandinavia, where the idea of a mass-produced battery-powered vehicle is being resurrected and actual cars are scheduled to begin rolling off the production line by year's end. Shuttling between Oslo and California, Willums has raised $78 million from Silicon Valley and European investors captivated by [his] vision of a carbon-neutral urban car. Willums's pitch is this: He's not just selling an electric car; he's upending a century-old automotive paradigm, aiming to change the way cars are made, sold, owned, and driven. Taking a cue from Dell, the company will sell cars online, built to order. It will forgo showrooms and seed the market through car-sharing services like Zipcar. Every car will be Internet-and Wi-Fi-enabled, becoming, according to Willums, a rolling computer that can communicate wirelessly with its driver, other Think owners, and the power grid. "The timing is right. We are on a path now toward electric cars, and there is no going back." says Ed Kjaer, an electric vehicle veteran who runs the EV program for Southern California Edison.

Note: To read about the mysterious disappearing Toyota Eco Spirit, a proven car design capable of achieving 100 mpg, click here.

Richard Branson's Empire Keeps Growing
2007-07-29, CBS News
http://www.cbsnews.com/stories/2007/07/26/sunday/main3099983.shtml

Richard Branson is always reaching for something, whether it's setting records in stratospheric balloon flights or racing across the Atlantic — pursuits that have nearly killed him, more than once. But Branson has never done things the conventional way. He is usually striving for something just beyond his grasp — and, win or lose, he always comes up smiling. But his latest venture may be his most audacious. On July 18 — his and Nelson Mandela's shared birthday — they announced the formation of a Council of Elders, a group of seasoned world leaders who literally will try to solve the world's problems. "You only live once," he said. "You might as well throw yourself into life and enjoy it." These days, at age 57, Branson's preoccupations seem to have more to do with saving the world than conquering it. Being in the airline and train business, Branson says he has helped contribute to environmental degradation. But now he hopes to help repair the world. "For a while, I hoped the skeptics were right. But I read a lot, and met a lot of scientists, and realized the world had a real problem," Branson said. He is offering a $25 million prize for anyone who comes up with an invention that can rid the atmosphere of carbon gases, and he has pledged to spend all the profits from his airlines — that's $3 billion or so — to develop earth-friendly alternative fuels. "What we're hoping to do is actually come up with an alternative fuel that will shake the very foundations of the oil companies and shake the foundations of the coal companies — because if we don’t shake their foundations, the world could potentially be doomed. I certainly don't feel chosen, but I feel extremely grateful," he said. "I feel I'm in a position where I can make a difference, and I'm not going to waste that position I find myself in."

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